In 2003, Tesla was created by Martin Eberhard and Marc Tarpenning, who were soon joined by Elon Musk in 2004 as lead investor. After taking the helm at Tesla, Elon Musk launched the Model S in 2012, which quickly became the company's best-selling electric car.
Following its launch, more than just vehicles, Tesla has developed a real community around its brand. Today, millions of different profiles share the same passion.