Unlocking Sustainable EV Solutions with Yasemin Selvi of Alchemy Charge

Episode Transcript

Ryan Atkinson: Welcome everyone to another episode of EV leaders, The podcast, where we explore the latest trends, innovations and insights in the electric vehicle and automotive industry. I’m your host, Ryan, and today we have a special guest with us. We are thrilled to welcome Yasemin Selvi, the co-founder of Alchemy Charge, a company that is revolutionizing the EV charging landscape with innovative, innovative solutions designed to make charging more accessible and efficient. Yasmin brings a wealth of knowledge and experience in the EV sector, so I am so, so excited to welcome her to the show today. Thank you so much for being on today.

Yasemin Selvi: Thank you. It’s so great to be here.

Ryan Atkinson: You have had an amazing impact already within the EV industry. You’ve been at the forefront of it for a few years now. I want to talk a little bit more about it. Can you share how the approach to EV charging infrastructure has evolved since you have co-founded Alchemy Charge?

Yasemin Selvi: Yeah, absolutely. So our journey started probably three and a half years ago now. And  being based in Australia, obviously our uptake of electric vehicles has significantly increased in those three and a half years. So we’ve been able to see a lot of the progress of the industry.  additionally had a look at more mature markets like the European market. And I think the biggest shift has been around,  you know, in actually in our space in charging,  you know, overcoming some of those range anxiety barriers.

Ryan Atkinson: Interesting. Let’s talk about,  like the numbers and how you’ve seen it change in the past three years. Is there a specific metric you like to point to people where it’s like we’ve increased EV cars across Australia by 20%, or do you have any numbers like that that come to mind?

Yasemin Selvi: Yeah. So I think we just hit, you know, we’re hitting significant milestones in Australia, has some pretty big net zero targets by 2030 and then again by 2050.  so you know, they’re pretty interesting. But one of the figures that we always point to is that in Europe, 90% of charging is done at home. Sorry, I think it’s actually 95%. 95% of charging is done at home in advanced markets like Norway, and of the 95%, 63% is done via your level one trickle charge cable. Interesting. So that’s our North Star. That’s our segment.

Ryan Atkinson: Interesting. And how have you guys so you guys Australian based of course. And you guys are making a push into the EU right now. I don’t want to get too far ahead of ourselves here. But let’s talk about the push that you guys have made into the EV space. Can you talk a little bit more? Did you guys from day one make that push into the EU market, or when did you guys start pushing in the European Union?

Yasemin Selvi:  So no, it wasn’t day one. So if I can take a step back and take you a little bit through the journey of alchemy charge, it’ll give you a bit of context.  so Alchemy Charge was started by myself, and I happen to be a very lucky man who’s also my husband.  and he, you know, we have a background. He’s been a remedial builder for the last 15 years, and what that means is that he’s worked in apartment complexes and done structural fixes in, you know, concrete structures for the last 15 years. What we understand is apartment blocks, the processes, the managers, the committees, the tenants, the owners, etc.. You know, it’s been our bread and butter. I’ve been doing it for the last ten with him, and he’s been doing it for 15. And what that equated to for us when we purchased our first electric vehicle was awesome. We’ve got a gold mine here. Let’s go. This is already an area we know we’re starting to understand. Electric vehicles obviously have a passion for it. And you know, we can just marry the two concepts and off we go. But what transpired actually wasn’t that at all.  when we went to someone who is now one of our competitors and said, how much for that particular charger?  the salesman turned around and he said, don’t worry about how much. Tell me about how much power you have. Interesting. And it was at that. Yeah. And at that point we were actually shopping for our facility. So for our workplace. And we said, well we’ve got 300 amp. And he said, well that particular device needs a thousand. And at that point we were like, whoa, hold on.

Yasemin Selvi: This isn’t going to work.  You know, we’ve been in apartments for long enough to know that that kind of power isn’t available and to even get the upgrades, especially in Australia, we don’t know, there’s a lengthy, complex process. Yeah. So it’s at that point that we sat back and we thought, okay, maybe this isn’t going to work and park the idea. And at that point, you know, it was a few months down the track, I randomly get an SMS from Merrick saying monetized PowerPoint, to which I was like, well, that’s a dumb idea, but here we are, you know, 2 or 3 and a half years later, working on his dumb idea because the concept is that, you know, the hardware is expensive. So if you’re looking at a level two seven kilowatt set above charger level two and three, sorry.  The installation can be complex and has to be done by a specialized electrician. You need those infrastructure upgrades in Australia. They can be hundreds of thousands, millions of dollars and you’ve got ongoing maintenance. It was at that point that we took a step back and looked at the advanced European markets and thought, okay, what are these guys doing? You know, they’ve got a ten years runway on us. What are they doing? And what we found was,  in places like Norway where they’ve electrified every parking spot, they actually install seven kilowatt chargers and dial them down to 2.4kW, because the power supply isn’t that interesting. So although our step into the European market is, you know, you know, imminent, it’s always been in the back of our that one’s.

Ryan Atkinson: Yeah. What I love about that is like you guys identified the EU is like ten years ahead essentially. And so you’re able to see some of the weaknesses that they have already in their existing technology. And you make it be able to make improvements and bring that into a place like Australia where you identified ten years ahead what their problems are, and then you’re actually to bring that back home and be able to commercialize that.

Yasemin Selvi: Yeah. Look, we’ve got a very, simple solution to a very big problem.

Yasemin Selvi: It’s in Australia alone. Yeah, there’s 2.4 million,  apartment households. And, you know, it’s a significant portion of our population. And as you look at densely populated urban environments, especially when you step into the Asian markets where they’ve got two wheelers and three wheelers and with two wheelers and three wheelers. So your scooters, your motorbikes,  you don’t have the luxury of levels one, two and three charging. You can only charge via a portable charge cable.

Ryan Atkinson: Super interesting. Let’s talk a little bit more about the technologies and services you guys are offering. So can you provide some of these examples, technologies or the services your company has developed to improve the charging experience for EV users then?

Yasemin Selvi: Yeah. So for us it was from day dot. It was really easy to complicate it. So we always kept coming back to keep it simple. We just need to keep it simple.  namely because it’s, you know, and I and I say this quite often, it’s just a PowerPoint. It’s just a power socket. What we’ve done is we’ve put our smarts behind it, and I’ll just grab one here. So if you, you know, if you take a look at it, this is, this is the Australian version. It’s just a PowerPoint. You’ve got the QR code. You walk up to it, you scan the QR code, you activate a session, you stop your session, you pay for your usage. It doesn’t need to be anything more than that. You know, we have a level of sophistication to it in that we have a managed queuing system. So if you have 100 of our smart points installed and you can only utilize 50 at a time where you’re going to overload your building circuits. Yeah. What we’ve created is a software based queuing system. So there’s no hardware associated with it where you,  you know, have 50 concurrent sessions. One of those sessions drops off and number 51 jumps on.

Yasemin Selvi: Interesting. Can you. Yeah.

Ryan Atkinson: Can you hold up the hardware, the power that you had? Yeah. I want to talk about, like, designing this. Like what went into the design of, like, building this and what were some of the things that you guys were looking for? Talk to us specifically about, like this design on how you guys came to this.

Yasemin Selvi: Yeah, absolutely. So,  it’s all IP rated, which means that, you know, it’s got an impact rating. It’s all for the external environment. You know, in Australia we need to consider things like far north Queensland where the humidity is at 3,000%.  and then we actually, you know, when we’re looking at European markets, we need to consider temperatures that drop below zero so our device can go up to -20°C, 20°C. Sorry. I always need to remember that we’ve got different metric systems. Right.  and then we,  you know, so that was all,  we did a lot of testing of shells. So this is a Schneider shell. This is where we landed. It’s high quality. It’s got all the obviously all the impact ratings, all the IP ratings. It also had a lot of thought going into the sustainability piece. So end of life and the recyclability of the materials and all the components that sit inside it. I’m confident that this is not going to burn someone’s house. So important. Right. Yeah. And then and then you kind of step away and you think,  the socket is measured in how many times you can plug in and out of it. This is one of the highest ratings. Our tech actually sits behind the socket. So it doesn’t matter what this socket looks like. I have different versions actually. I’ve got to grab it all. Here we go. It’s turned into show and tell.

Yasemin Selvi: Yeah.

Yasemin Selvi: So this and this has exactly the same functionality. Interesting.  and yeah. And it’s our tech that sits behind it. And here is the European version that we’re working with at the moment. So that’s got the socket.  And in addition to that, the actual signage itself is a proper street sign. So it’s not going to fade. You know, it’s made for interesting elements.

Ryan Atkinson: And that kind of brings me to my next question, like, how has this rapid growth of, like, the EV market influenced the development and deployment of these, like charging infrastructure that you guys are building?

Yasemin Selvi: Our biggest advocates have actually been Existing EV owners or those that are looking at purchasing an electric vehicle. Mhm.  and that’s you know, when we started we didn’t think that was going to be our avenue. We thought it was going to be, you know, building managers taking this to their committees and saying this is a great solution. But that’s not how it’s actually transpired. It’s been people that live in apartment blocks because, you know, that’s our niche apartment blocks, commercial car parks. And we’ve got this wild uptake in Airbnbs. So I always say anywhere it’s actually very interesting. So anywhere where you don’t pay for your power, that’s when our product comes into play. So if you have a single residential dwelling, there is absolutely no point in installing a smart point because you pay for the power anyway.

Yasemin Selvi: Interesting.

Yasemin Selvi: But if you’re in an apartment building and you’re in a basement and there is,  that’s what we call house power. So that’s common power that’s paid for by the building, and this gives the EV owner the ability to pay for their usage.

Ryan Atkinson: That’s interesting. I like that you talked like those three different segments, and I want to talk specifically about how you guys are marketing this product specifically because you talked a little bit more about those segments there. I think it’s fascinating that Airbnb usage is up, but how did you guys bring this product to market? Like, what were some of the strategies you guys used to effectively market your guys’s specific solution?

Yasemin Selvi: Yeah. So,  that’s definitely been a huge learning curve. Like I said, we thought that we could, you know, because of our existing business in the apartment space. We thought being in construction, we already had all these connections. We worked for some of the largest,  it’s called strata management in Australia. So apartment management buildings in Australia. And we thought, great, we’ll just approach all of our strata managers. They will love our product and they will spam it to everyone. And happy days.

Yasemin Selvi: It’s a no brainer Yeah that’s right.

Yasemin Selvi: But it’s actually interesting, it’s been obviously the EV drivers or those who are looking at EVs. You know, in Australia it’s still very much a grassroots movement. But  second to that, it’s also electricians. So these electricians are being called out to buildings and  the building is requesting a quote for this fantastic, you know, high end EV charging with all the bells and whistles and this and that, which definitely has a time and place. But they then received the quote from the electrician and they’re like, what? Yeah. How much? No way. Absolutely not. Especially because the uptake isn’t there. Right. So we’re servicing a building of 100 apartments. If we’re servicing, you know, 5 to 10 electric vehicles, we’re not going to spend millions of dollars on this infrastructure because the uptake isn’t there yet. But when an electrician goes in with our solution, it’s significantly cheaper because not only are the devices very affordable. Second to that, you know that the electrical backbone doesn’t need to be upgraded or upgraded to the degree in which it would need to for level two and three charging. So electricians, EV drivers, future EV drivers.

Yasemin Selvi: Interesting.

Ryan Atkinson: I want to how you guys are finding the future EV drivers? Um like what strategies. Because obviously like you’re, that’s kind of like predicting who’s going to be buying soon. So like how do you guys what strategies do you guys use to identify those drivers, the future EV drivers.

Yasemin Selvi: Yeah. So  obviously we look at a lot of market data and we look at mature markets. And we actually you can you can track almost to a T where the stalls are, where the uptake is, you know, it’s almost it turns into a bit of a road map for us and we, you know, I don’t know what your media is like, but our media at the moment is talking about how there’s a slump in sales and this, this and that, you know, ebbs well. And, you know, car manufacturers aren’t moving their EVs. But if you take a step back, the fact is that there’s, you know, car manufacturers aren’t moving any of their cars because we have a bit of a cost of living crisis. So it’s not that these aren’t selling, it’s that cars aren’t selling. So it’s about looking at the data and stripping it back and understanding it.

Yasemin Selvi: Interesting.

Ryan Atkinson: I want to talk a little bit more about the data here that we’re using. So I want to talk about emerging trends that you’re seeing in the market.  What are some of those emerging trends that you think will have a significant impact on the EV industry,  in the upcoming years?

Yasemin Selvi: So my current favorite is probably vehicle to grid or vehicle to X. So, you know, using,  you know, in Australia we have a lot of sunlight. So we’ve also got a very decent uptake in solar. So it’s about being able to charge your vehicle with your solar and then being able to power your home using a vehicle as your home battery.

Ryan Atkinson: It’s crazy.

Yasemin Selvi: Yeah.

Yasemin Selvi: Look, I’m a bit of a nerd about it. I absolutely love it. I, I’m, I’m really excited for when that technology comes in. Obviously it won’t it won’t fit every use case. And not every, you know, apartment or home or whatever. Everyone’s not going to be able to come off the grid, but I think there’s definitely going to be that shift. And I think that that’s going to be super exciting. Do I think it has its challenges? Absolutely. So vehicle to grid I think will have a lot of psychological and cultural challenges.  vehicle to home will have less so because people are happier to use their own power as opposed to giving it back to the grid. And then you’ve got sell and buy prices and making sure you time it. You know, you just I think one of the biggest challenges for our industry is taking away the complexity. Just keep it simple. And that’s, you know, and that’s something that has been constantly in the back of our minds every time we develop a new iteration of our product. Is it simple? Yes. Let’s go. Are we making a simple transaction more complex than it needs to be? Yeah we are. Okay. Don’t touch it or strip it back.

Ryan Atkinson: Interesting. That’s like one of the most important things for, like, a co-founder or a founder to do is like, keep it simple. When there’s a thousand opportunities out there, especially within, like a space like this, like such a fast growing market, like there’s opportunities everywhere, but it’s keeping it simple and staying focused on, like developing a great product that customers are actually going to love.

Yasemin Selvi: Yeah. That’s it, because it’s,  you go down a rabbit hole, right? You become super passionate and super interested, and you become your subject matter expert, and you’re discovering new things on a daily basis, and you’re seeing trends that no one else is seeing. And you kind of want to run in every direction. And, you know, like an interesting angle that we’ve had is obviously we started for electric vehicles, but you step away and it’s just a power socket, you know, you can plug anything into this. It’s not about your electric vehicle or your two Wheeler or three Wheeler with, you know, we’re having discussions with marinas, so they’ve got boats that sit idle that need to be plugged in. This is an opportunity for the Marina to be able to claw back. You know we’re talking to self storage units. You know you’ve got a locked door that you can’t see behind. And if someone has access to a powerpoint, you know, we’ve heard stories of people running crypto mines out of their self-storage units because they’ve got access to free power. Right?

Yasemin Selvi: That’s. Yeah.

Ryan Atkinson: That’s crazy. What I love about this is like, you guys built, like, a complementary product into, like, an emerging trend. I love the companies that do that, that I cannot think of, unfortunately. But obviously the trends for the market has been continuing to grow and you just build a complementary product on there to grow with it.

Yasemin Selvi: Yes.

Ryan Atkinson: So I want to talk a little bit more about that, the charging infrastructure. So how do you foresee the charging infrastructure evolving to meet the needs of both like those urban and those rural users? Because obviously two different markets, two different ways to market them, two different needs. But how do you see that to meet the needs of both?

Yasemin Selvi: Yeah, absolutely. So obviously I’m very passionate about level one charging and that’s my jam. But I think that,  you know, there’s definitely a rhyme and reason for every level of charging. You know, if you’re going for, you know, if you’re going a thousand kilometers 1000km up the road. You don’t want you. You definitely don’t want to plug into one of these. You want your 350 kilowatt fast charger. That’ll take you from 0 to 80% in 18 minutes. Yep. Done. So I think not only is charging going to get faster, I think that the next layer is actually going to be the battery tech. Right. And we see it. You know you and I would see it daily. You know there’s news articles about it. It’s getting better and better every day. And to give you an example, I drive a Tesla model three and Merrick drives a Tesla model X. They’re both the same year, but they’re based on different texts. So the battery tech in both of them are slightly different. And he is slightly older than mine. And that’s just because of the shape of the car, etc.. I get 13 km an hour. Oh, sorry. He gets 13 km an hour and I get almost 20. So, you know and and you know, we’re talking these are 20, 20 model cars. So 2020 model cars that came out of the factory at the same time, built on different technology. I get so much more out of my trickle charge and that trickle charge will continue to improve.

Ryan Atkinson: Interesting.

Ryan Atkinson: You’re obviously very well plugged into the space, like, you know, the data points, like you read the news articles and stuff. Like what advice would you give to entrepreneurs and professionals in the EV industry who want to stay ahead of those future changes and advancements in, like, all this changing technology?

Yasemin Selvi: I would say be careful with the news. So there’s a lot of misinformation out there. And we actually I find that, you know, if we go to an if we’re manning a stall at an expo, a lot of the time, the questions that I’m answering in regards to charging is undoing some misinformation that’s been picked up along the way because there is so much information. So,  you know, I always say to people, charging your car is no different to charging your mobile phone. You just plug it into a power socket and people are like, oh, a special power socket. I’m like, no, no, just just a socket. Just a regular socket. No different to charging your mobile phone. You know, you charge your mobile phone primarily overnight on your bedside table. You get in your car, you plug it in, you get to work, you plug it in. If you and I were sitting in a cafe right now and there was a charge point between us like a charging pad, I guarantee you one of us would have our phone on it. So it’s all about that incidental charge. It’s no longer about going to the service station once a week and getting a full tank of fuel. So having that conversation does a lot of the misinformation, and as you keep referring to as well, just look at the data, look at the trend, understand the angle.

Ryan Atkinson: Interesting. Let’s demystify some of this like misinformation that you commonly hear. Is there one thing that people like to bring to you where it’s always like, oh my gosh, that is wrong. That’s not true. There’s one that comes to mind. Like 1 or 2 things come to mind.

Yasemin Selvi: But for me, it’s definitely how fast a charger do I need? You know how fast, how long does it take to charge my car from zero to a full time? It’s not about the full tank. It’s about the incidental charge. And I’ve heard someone else use this phrase, which is ABC always be charging. So it’s all about that constant top up, top up, top up. It’s all about understanding. So in Australia, the average Australian travels 38 km a day, which is you know. Yeah. Which is three hours via your portable charge cable via your trickle cable. So if you only charged, you know, every third night overnight, you would still have enough charge to get through. So it’s about understanding your own usage. So if I’m doing 500 km a day, I can’t, you know, I can’t live with one charge overnight and have enough juice to get me through the next day.

Yasemin Selvi: Yeah, but.

Yasemin Selvi: You know, 99.9% of people aren’t. We’re not freight trucks. We are just, you know, I’m a suburban mother of four driving my kids to school and going to work. That’s all I do.

Yasemin Selvi: Yeah, yeah.

Yasemin Selvi: On the odd occasion that, you know, I have done Sydney to the Sunshine Coast in a day, which is, I don’t know, I think it’s about 1200 kilometers, maybe, maybe a little less. I could be making it up, but,  Yeah. You know, at which point, you know, I need fast charging. I need to make sure that I’m fully charged before I leave home. You know, I need to play with my battery settings because on a day to day basis, you’re only charged to 80%. So I need to take that up to 100% on that odd occasion. It is a little bit more thought that goes into it. But yeah, that’s the biggest. Sorry, I’ve started waffling. I know you did ask me about misinformation, but it all fit. That’s all.

Yasemin Selvi: Fits in. Yeah.

Yasemin Selvi: That’s it. Everyone obsesses about that one trip they do at Christmas to visit family.

Ryan Atkinson: That’s,  that’s actually laughing because that’s what my parents say to you. Like, wow, they’ll never get an EV car. It’s like, oh, it’s such a long drive. How are we gonna make it happen?  I also want to talk about, like,  people who are in the EV industry or considering making the switch to electric vehicles.  What are some of those common challenges they might face regarding charging? And, like, how can they overcome them?

Yasemin Selvi: I think there’s obviously a larger conversation around power and availability and the grid. And, you know,  you will have Average Joe, who will suddenly become very invested in understanding how the grid works. Overloading the grid. What is the implications of that? Yeah. And I kind of sit back and I say, don’t worry about it. Someone else will figure it out.  because there are, you know, literally thousands of super intelligent people and electric vehicles aren’t a surprise. It’s not like we’re going to turn them on and it’s going to change tomorrow. Yeah. This has been a gradual build, you know, and looking back over it, what the Europeans have done and you know, learning from their lessons, don’t overcomplicate it.

Ryan Atkinson: Nice I really like that.  and let’s also talk to some of those businesses that are looking to implement or expand on their EV charging infrastructures. If you’re sitting down with a business owner and you’re like, hey, here’s what you need to do to get EV charging infrastructures in place, what would you tell that,  that business owner.

Yasemin Selvi: Mm. I would definitely say understand your customer. So if you’ve got,  small corner store while your average dwell time of your customer is, you know, 7.2 minutes and you want to provide electric vehicle charging as an option. And then on the other end of the if you, you know, if you’re an employer and you have access to very, very cheap power, then you should definitely consider offering that as a service to your employees. You know, that could be if you’ve got access to cheap power and they’re paying significantly more at home and their dwell time is 8 to 10 hours with a full working day, then there’s definitely a benefit. And, you know, that’s definitely an attraction point for your customers, for your employees. So understand who you’re servicing.

Ryan Atkinson: Yeah. What are  sort of like those business owners that are thinking about, like, implementing EV charging stations, like what are like 1 or 2, like real benefits that experience that lowering costs or what are some of those benefits that they actually get from the EV charging stations?

Yasemin Selvi: Yeah. So it’s  definitely. So if I talk to my solution, which is my level one solution, then I can give you a very real example. Just a few weeks ago, I spent a few days away at a hotel that was, you know, 100km up the road. So it was lovely. We showed up, I actually went with it myself and two of my kids and we went with another family. So it was a mom with her two kids and we both happened to drive electric vehicles. Yeah. So we get to the hotel and we’ve obviously done the commute from Sydney, where both Sydney based, and we get to an area called the Blue Mountains, and we’re like, great. There’s two EV chargers right by the door. Prime parking. Amazing. And then I kind of looked around and there was no they were both taken. And I looked around and the car park was actually quite full. So the car park that these chargers were in and I thought, wow, there’s really a lot of electric vehicles here. And then we found parking spots, got on with our day, kept popping out and checking because we were just doing activities in the hotel, kept checking on the availability and just couldn’t catch a break like the cars were turning over, but we couldn’t catch a break. Yeah. And so we, you know, went up to the concierge and said is can we book a time slot? We need to be able to charge before we start heading back to Sydney in a couple of days. And they said, no, sorry, you can’t. But the concierge was like, have you got your portable charge cable with you? And I was like, of course I have. I’m an alchemy charge.

Yasemin Selvi: Don’t worry.

Yasemin Selvi: I’ve got this covered. Of course I didn’t say that. And  and so it was like, yes, I do have my charge cable. He said, well, if you go up to the, you know, the rooftop car park, there’s lots of power points. Just plug yourself in. And I just thought, wow. I mean, there’s two layers to this one opportunity for me. Two, this is something that the concierge is offering hotel guests as a solution, but it also means that the hotel is not making any revenue on that power. It’s a loss. So it’s about being able to capture those losses. And it’s the same for a commercial car park. So I don’t know what it’s like for you. But in Australia, if you go to a commercial car park, I guarantee you and I can say this because I’m a Tesla driver. Yeah, there’ll always be a Tesla in the back corner,  plugged in with their portable charge cable and, you know, that’s it. That’s that they’re not paying for their power. That’s power theft. Yeah. And so the commercial car park operators absolutely love us because we can digitally lock their power points. Yeah, we turn a power. We turn a loss into a value added service for their customers.

Ryan Atkinson: Nice. I absolutely love that. And I love that story as well. And identifying like the opportunity. It’s kind of cool,  as an entrepreneur, to realize those moments where it’s like there’s a lot of opportunity for alchemy, like actually do something here. Yeah.

Yasemin Selvi: That’s it. Seeing it in the wild.

Ryan Atkinson: Yes, I love it. Yeah. The scene in the wild. That’s always a good feeling. Cool. I want to wind us down here on this episode. But before we do that, let’s talk about,  let’s move quickly. One more question to EV owners.  so, what practical tips can you offer to EV owners looking to maximize the efficiency and convenience of their charging experience?

Yasemin Selvi: Abc always charging. It’s all about that incidental top up. When you get the opportunity, then you charge. It becomes a habit, not a nuisance. It’s actually very, you know, it just becomes a part of what you do on a day to day basis. You get home, you plug in, you get to the shopping center. It’s if it’s available, you plug in, if you’re, you know, you get the opportunity, you take it.  and then there’s also, you know, it always comes back to finances and doing the math, doing the numbers. Nine times out of ten it’s cheaper to operate an electric vehicle. Um power especially. Well, definitely in Australia it is cheaper than petrol. So you know when we’re all we’re, we’re, we’re all counting the pennies and it matters.

Ryan Atkinson: Awesome. I absolutely love that. And if listeners are listening right now and like, you know what, I need to check out alchemy and I want to check out Yasmin. Where can people learn and learn more about you and connect with you?

Yasemin Selvi: Yeah, absolutely.  alchemy ecomcrew.  and obviously feel free to connect with me on LinkedIn.  Yasemin Selvi.  and we can continue this conversation. I’d love to have it with more people. And, you know, especially as we start looking into other markets, especially that in the US, and we’ve definitely had interest. So we’re excited. I’m happy to continue the conversation. Unbelievably passionate. So be careful.

Ryan Atkinson: As I say, I’ve noticed the passion with it. And I thank you so much again for like all the insights in today, I’m yeah, I’m sure I’ve learned a lot. And guys, if you guys want to connect with Yasmin please do that and check out Alchemy charge.com to learn a little bit more. And don’t forget to subscribe to EV leaders for more episodes featuring experts in the EV industry. Until next time, drive safe and stay charged.