Revolutionizing Electric Motors Insights from Rory Brogan of Torev Motors

Episode Topic

In this episode of EV Leaders, host Ryan Atkinson sits down with Rory Brogan, the founder and CEO of Torev Motors, to discuss the latest advancements in electric vehicle (EV) motor technology. Rory introduces Torev’s groundbreaking double axial flux motor, a design that pushes the boundaries of efficiency and sustainability in the EV space.

The conversation dives deep into how this new motor design reduces reliance on rare earth metals, improves torque, and shrinks motor size, all while maintaining high performance. Whether you’re a technology enthusiast or an EV industry insider, this episode offers fascinating insights into the future of electric vehicle innovation.

Lessons You’ll Learn

Listeners will walk away with a clear understanding of the technical and economic challenges facing the electric vehicle industry, particularly related to motor design and sustainability. Rory shares how Torev Motors is addressing these issues by pioneering new technologies, such as their unique double axial flux motor, which promises greater efficiency and reduced environmental impact.

You’ll also hear valuable advice for EV entrepreneurs looking to stay ahead of the curve in a fast-evolving market, and practical tips for consumers on what to consider when purchasing an electric vehicle. This episode offers both technical and strategic takeaways for anyone interested in the future of EV technology.

About Our Guest

Rory Brogan is the founder and CEO of Torev Motors, a company focused on revolutionizing electric vehicle motor technology. With a background in engineering and deep knowledge of EV systems, Rory has led Torev to develop the innovative double axial flux motor, a game-changer in the industry.

His leadership has placed Torev Motors at the forefront of sustainability and performance by minimizing reliance on rare earth metals and maximizing motor efficiency. Rory’s passion for pushing technological boundaries is evident throughout the conversation, making him a thought leader in the electric vehicle space.

Topics Covered

In this episode, Ryan and Rory cover a wide range of topics including the development and design of Torev Motors’ double axial flux motor, the challenges of sourcing sustainable materials, and how EV manufacturers can stay competitive in a rapidly growing market.

They also explore the future trends in the EV industry, particularly the move away from rare earth metals and the importance of building domestic supply chains. Additionally, Rory shares advice for entrepreneurs on leveraging new technologies and securing strategic partnerships to foster innovation within the electric vehicle space.

About the Guest:

Episode Transcript

Ryan Atkinson: Welcome to another episode of the EV leaders, the podcast, where we explore the latest trends, innovations and insights in the electric vehicle and automotive industry. I’m your host, Ryan, and today we have a special guest with us. We are excited to welcome Rory Brogan, the founder and CEO of  Torev Motors, a company dedicated to pushing the boundaries of electric vehicle motor technology and design. Rory is going to bring a wealth of knowledge and experience in the EV space, so I want to welcome to the show. Rory. Thank you so, so much for being here. Super excited to have you on.

Rory Brogan: Oh, absolutely. Ryan, thank you so much for having me.

Ryan Atkinson: It’s going to be a great episode, and I want to lay the foundation for our listeners a little bit more about who Rory is and who is Tokarev Motor. So can you kind of give a little bit of background of what you guys are doing over there at Tokarev?

Rory Brogan: Yeah, absolutely. So we are maybe the easiest way to put it is just pioneers of a next generation type of electric motor. And we we refer to it as the double axial flux motor. It’s a lot of engineering jargon. It can sound very scary to some folks hearing all that, but it’s really just a motor that looks more like a pancake as opposed to a Coke can. And with the way that we’ve laid our motor out, what it allows us to do is to create a very high efficiency motor, and that allows you to also get a lot more torque than you would traditionally would in the process, and doing so in a more sustainable manner. We have this very exciting proprietary structure within our motor that allows us to essentially maximize the conductor volume and minimize your reliance on things like like passive elements, specifically rare earth metals and magnets in this case.

Ryan Atkinson: Yeah, I absolutely love that. So let’s talk about that design a little bit more. So you said it’s more like a pancake instead of the Coca-Cola design. Can you kind of explain that a little bit more. Yeah, yeah.

Rory Brogan: If you look at any electric motor on the planet, they really break down into two basic subcategories. You have what are most commonly found. I mean, these are the most common. I mean, you pull open any Tesla on the road. Almost any other vehicle on the road or an electric vehicle on the road. I mean, everything from like dental motors to fans. They’re all pretty much the same thing, which is what’s referred to as a radial flux motor just means that the motor looks like a Coke can. It’s just a cylinder. And these are very, very high performance devices. Right. If you look at how Tesla performs or any of these electric vehicles on the market, they can be made to be these these very, very high performance items. But the key drawback that has become very important when you’re looking at radial flux versus axial flux, and the reason that axial flux is getting so much more or such accelerated traction right now is that the magnetic field shape of the motor itself within a pancake motor relative to a radial flux motor is more efficient., I can get into the technicalities behind why that is, but suffice at high level to say that you can really shorten the magnetic field path, you can make it a much straighter, nice 90 degree interaction, which is where these these magnetic fields like to be.

Rory Brogan: And overall and this is true for every type of pancake motor, not just ours. It allows you to get more a more efficient magnetic interaction and allows you to actually decrease the size of the motor while still putting out the same amount of power as a traditional motor. And so the metric that is often used is you can save up to two thirds of the space by switching to a pancake mode relative to a, a traditional radial flux motor, of course. And you’re looking at something like,, automotive where space is really such a premi especially in electric vehicles where you need all the space you can get to get the battery to the point you need it to be able to increase range, our ability to shrink the footprint of that motor and do so in a way where you’re able to cut a lot of the rare earth content that you originally had associated with. It has become a really remarkable value proposition across the electric vehicle world right now.

Ryan Atkinson: Interesting. So you guys are selling. So who you guys? I don’t want to take it. I’ll ask the question like, so you guys, you’re primarily selling to like the Teslas of the world and like these automotive. That’s who you guys are typically going after or like please correct me if I’m wrong there. Yeah.

Rory Brogan: Yeah. It’s a it’s a combination. The automotive world is very case by case like like Tesla for example,, has insourced everything from I mean, up to and potentially soon, including the sourcing of like, extraction of materials from the ground itself. Yeah., and so certainly there’s a, a compliment that we can have to them, though they’re not necessarily our customers just because they have everything in source. But we’re really focused on is saying the most excitement from are these tier one suppliers and automotive customers that are looking to new technologies as a way to cut through the noise and as a way to say, hey, look, you can get cool technology in a Tesla, no doubt, but you can’t get a Tesla. Is this? And this specific thing allows you to go further or to be able to get better performance, or have a more fun drive, or any number of things while getting to keep it all within your own internal brand. One of the the real risks that we’re kind of on the forefront of preaching here is, is as electric vehicles evolve, as standardization inevitably starts to take hold. If as a traditional automaker, you’re going against something like Tesla and you’re still using something that’s basically the Tesla motor and the Tesla battery and a Tesla software architecture, the standard eventually. What really differentiates you from Tesla? Why wouldn’t I just buy a Tesla? And so this is where we’re really trying to give people the opportunity to differentiate is get back to that core competency, get back to where it was. Motor was originally like way back when with the dawn of automotive in the first place. It was motors that really cut a lot of these companies apart from the rest of the noise and made them successful in the first place. And we’re just trying to offer a way to kind of get get back to that route, get back to a point of technological differentiation that creates a barrier that isn’t just a brand on the front of your car, or really speaks to the core of what the customer is buying.

Ryan Atkinson: Absolutely. And speaking of like technological advances, can you share, like how the approach to like, maybe you guys have changed since you guys have gotten started, or just how the general change of EV design and technology has evolved since you founded?

Rory Brogan: Well, there’s there’s been a lot of changes since we got started. And in general, just across the spectrum may be easier to start with, just the changes that we’ve seen., there’s this big show that goes on every year., it’s called the Battery Show. There’s a subset of that., which is the Electric and Hybrid Vehicle Technology Expo. I believe I got the exact name right., it goes on every October. It’s actually coming up again this year will once again be in attendance., but when we very first went to this show, this was was two years ago now I went I didn’t even have like a tour of badge on. I had no badge, but I didn’t say I was like, oh, you know, I’m working for a motor company. I posed as like, okay, I’m a reporter., just trying to get information. And I was talking to all these, these folks at the show, and it kind of split into two camps. You had the people who were like, yep, axial flux motors, these pancake motors, these are these are the thing. These are all, of course, startups like ourselves. Interesting giving this message. But then you talk to the really big companies Borg Warner, Nasdaq, others in attendance. And what they were saying was, oh you know. Yeah. Axial flux. Yeah. It’s there and there’s some niche somewhere that’s going to be filled. Fine. But realistically the world’s not going to these things. Fast forward a year. This was last year’s show., we go and a couple of those big organizations had axial flux motors on display on the floor.

Rory Brogan: You’re seen again. Just this continuing acceleration. In fact, it was probably again, biased because this is the world that we lived in, probably one of the most commonly talked about and certainly most, most interest expressed in us as a organization was, okay, axial flux looks like it’s picking up what makes you guys different. What does the landscape look like. And that is just I mean, accelerated especially so this year,, we’re having conversations with some of the largest brands on the planet about how can we augment the the capabilities that they already have just by switching in a motor. How can we give you, in some cases, 5 to 10% boost in range just by switching a motor out? How can we safeguard supply chains, cut rare earth metals? How can we free up space, allow either for cost savings, bill of material reductions or open up space for more batteries? Depending on what the architecture is? It’s been this really remarkable acceleration from a space that initially didn’t. No one quite seemed to know what to make of it. And of course, we get to play a very, very exciting role overall in terms of electric vehicle technology. I think overwhelmingly right now you’re you’re seeing a real race toward how can we protect our supply chains. I think the volatility of an upcoming US election certainly adds to that. That thought process of, okay, well, we don’t really know what the next two, 4 or 5, however many years in the future, we don’t really know what’s going to look like yet.

Ryan Atkinson: Yeah, yeah.

Rory Brogan:  so what can we do to to work more with domestic suppliers? How can we work to reduce reliance on things like rare earth metals? How can we look for ways to find new technologies that still have that cost component embedded in them? And it kind of becomes this three, three real questions you have to answer. If you’re if you’re us. Right now, you have to have new technology. You have to be able to offer them some some performance benefit they can’t get elsewhere. And you have to do it at a cost that is, is reasonable., and our again, our, our real effort is finding a way to balance this. And we’re certainly in the design stage, certainly still in the early stages as a startup and getting there right now. But we we’ve made some pretty remarkable progress on that front.

Ryan Atkinson: Interesting. Yeah I want to talk about like the progress that you guys like has, has made especially like how, economic or like trends in the marketplace have like,, swayed and the variability is there, but like, yeah. What role, has those economic conditions and the needs of the marketplace? How has that shaped what you guys are doing with,, vehicles or price?

Rory Brogan: Price has become a big name of the game. And if you look at how just the electric vehicle market has evolved, really probably since I’d say 2021, 2020, 2021 kind of that pandemic craziness when it is like Lucid and Rivian and their price was through the roof and there was all these conversations of of well, is everyone going electric? Write a regulation supporting that and conversations potentially that under a decade we’re going to all be driving electric vehicles. I don’t think that it’s not the case that electrification is accelerating. I think it is certainly accelerating. Yeah, I think that we have started to hit kind of this natural tapering off as as any startup or not startup, but any market eventually hits right. Any new market is going to approach this kind of initial saturation point. You get the people who are really, really, really excited early on. Yeah, who adopt these these vehicles. And you’re going to have another portion of the population that says, okay, yeah, I’ll adopt, but only when range and price get to some point, it’s more manageable. And other groups can take a lot longer to, to convince.

Rory Brogan:  but I think that kind of what we’re seeing in the market right now is just a natural reflection of that. Overexcitement right. I don’t think that electrification is going away. I don’t think it’s going to stop growing. I think it’s certainly going to continue to., but is it going to grow at the pace where every single one of us is driving an all electric vehicle by 2030, by 2035? In some places? Maybe. Maybe not. I think that hybrid vehicles are going to see a lot of. But at least as as the overall market has has evolved here. That’s where where we sit and have kind of seen the, the almost just the, the correction of the market. Back to okay. Now here’s kind of the same point of we’re still opens up a lot of opportunities for us, allows us to build relationships with some of these large organizations that are going to allow us to be successful, especially as as again, technology becomes this key way of differentiating within the market.

Ryan Atkinson: Yeah, absolutely. I think there’s like a ton of opportunity, especially with stuff like this is just like the EV market is just it’s growing so fast and like every day, every week, like there’s something that is just like changing with it and new opportunities are coming up. And it’s just like if you’re able to capitalize actually on those opportunities.

Rory Brogan: Yeah, yeah. And it’s the way that we see the market is especially in a slowdown in something as highly competitive as the EV market is. Mhm. One of the what would allow Tesla right when they first started out was the ability to say these vehicles are fun. You can drive them around. And hey by the way you get to feel good about yourself while you’re doing it. It’s a green vehicle. And of course the tech was very, very highly differentiated. And they gave them to this day a massive lead on all of these very, very large companies. And now what we’re trying to offer to a lot of these other organizations or to Tesla, if they have any interest in reaching out. I’m always happy to have a conversation, but we’re we’re trying to offer this ability to catch back up and to say, okay, we now we have these new technologies. Now we can level the playing field and it can really become this more diversified product offering. Tesla has its niche and they may be another manufacturer has another niche., and for each of those, we might be able to to play in and make an opportunity that didn’t exist beforehand.

Ryan Atkinson: Absolutely. Let’s talk a little bit more about emerging trends that you’re also like seeing and like how you guys are going to capitalize on those. So yeah, what emerging trends do you see having like a significant impact on the electric vehicle industry in the upcoming years.

Rory Brogan: In the upcoming years? I think the this has been a continuing trend., rare earth metals continues to be a very, very big point of conversation., finding ways to move toward domestic manufacturing. We’ve had a lot of conversations within the last year or so with large organizations that are looking to move their manufacturing and their supply lines, if not specifically to the United States, then to Central America to. To North America. We work with a couple of large organizations that do a lot of work in Mexico and Canada., I think you’re starting to see a lot of push toward within the EV world opportunities outside of China. I think there’s a lot of excitement in seeing kind of opportunities sprouting up in the backyard in a lot of ways for, for the for these big organizations. It allows them to get more immediate access to new technology, allows for the supply chains to become a lot shorter, allows you to take advantage of a bunch of different government incentives that are out there to work with American made manufacturers, especially within the the world of electric vehicles. So I think that those are probably the two biggest trends that I’ve seen is this continued push away from rare earth metals. And then this Why rapid adoption of domestic supply chains, or at least nearshore supply chains?

Ryan Atkinson: Yeah, absolutely. I feel like a lot of, like, political things will happen to within, like the next few months determining where we’re getting our products from as well.

Rory Brogan: I think. So I one of the, one of the exciting things about being a motor company is that whoever, wherever the government stands come November, we get to offer the ability to work with. Right? If it’s a more progressive white House, we get to work with electric vehicles and electrification and,, emissions reductions and all that good stuff, and vice versa. If it’s a conservative white House, it gets back to this domestic manufacturing. And okay, well, we know that we want to be more competitive at home. And so for us and we’ll knock on wood, this all works out the way I say it’s going to, for us, it looks like there’s the opportunity to be able to play equally well with whichever administration happens to be and still be able to get support and still be able to see the acceleration of of electrification. Now, whether the the same level of government subsidies exist to electrify, who knows. But but again, I think that overall as a just as a society, I think there is a large push toward more environmental consciousness. It doesn’t necessarily mean moving toward an all electric vehicle, but something like a hybrid vehicle., but in any case, it allows us to to have an opportunity to, to continue working and growing and, and bringing a lot of that domestic manufacturing, that supply chain protection back to back to our customers.

Ryan Atkinson: Is there an opportunity for you?, as we’re talking about like government relations and whatnot, like to win government contracts actually,, like and yeah, how does that play out then?

Rory Brogan: Yeah. So we’re Were exploring actually actively. Right now there’s a couple of different,. Department of Defense opportunities that are out there,, that we’re keeping our eyes on. We actually partnered with the National Renewable Energy Lab and Oak Ridge National Laboratory. Both got them to come together. And we’re still waiting to hear back on this, this,, grant opportunity through the US Department of Energy. And we got both of them to come together and say, hey, this is a technology that has a lot of promise. We want to we really want to see this, this succeed. And we actually won recently. This is a very, very small pitch competition. When you think about government funding. Yeah, it’s not a lot of money in the scheme of things. But we won this US Department of Energy or came in 30. This US Department of Energy pitch competition. Not not long ago. they gave us some additional just non-dilutive funding, some additional opportunities, nice flexible and accelerate product development. We’re certainly we’re certainly looking at it a lot of the at least motor procurement has seemed to have gone toward the large,, defense style contractors., at least when you’re looking at doing work with the Navy or the Air Force or the Department of the Army, there are certainly opportunities out there., but I will say we’ve seen a lot more opportunities for, for batteries. And there have been for motors or propulsion systems as, as they’re often referred to in government contracts., so long story short, we we we have certainly won them. We’re certainly on the radar. We always continue to monitor it. We would love to see some additional data come out there. There are opportunities out there that we’re working on.

Ryan Atkinson: I love it. So you obviously are in the space. You’re an entrepreneur in the space, and I want to talk to other entrepreneurs or professionals in the EV industry., what advice would you give to them to stay ahead of like, future changes and capitalize on new opportunities? Yeah.

Rory Brogan: I think the more Conversations you can have with people, the better. I find that certainly like you can look up any market research analytics report that might be out there online. And I relied on a lot of these things to build in, like pitch decks and stuff like that to say, hey, look, here’s a big macro problem. There is no substitute. And this is true for for entrepreneurs,, or leaders within the EV space as much as anywhere else. There’s no substitute for a conversation with someone being able to sit down and have even just even 15 to 20 minutes, being able to just explain what you’re building, being able to hear what are the challenges that they’re facing, even if it’s stuff that you already had a feeling on getting the real confirmation from someone saying, yes, we have this problem. Yeah, we’re looking for a solution., it’s an urgent problem where we’re really kind of struggling to find a way to overcome it., anything like that is, is really, really of value. And so I would say just my, my advice, especially so for entrepreneurs in this space is do your best to get in touch with folks, show up to conferences. And a lot of these things are free. Yep, you have to fly to them, but a lot of them are free to just show up to and then walk the floor and shake hands and talk. And you can accomplish a lot of research. Yeah. And then within a day or two. But yeah, there’s, there’s no substitute for for sitting down and talking to someone really getting to understand what their business is like, where the challenges they see are and what opportunities there are to work with folks in the future.

Ryan Atkinson: Yeah, I want to add on to that as well. A lot of times people will ask me for like, oh, like I have a business. Like what? How do I get business ideas? It’s a lot of times it’s like, well, what’s the challenge that you have right now? Like what are challenges you have in like your day to day life?, just kind of identify the small ones. And those small ones might be a problem that thousands or millions of other people also have. And so that’s a great opportunity. But I also echo like going to these events and actually talking to people. There’s no substitute for real like customer feedback like that? Yeah.

Rory Brogan: Oh, it’s,, it’s Y Combinator that that does a they say this that it’s kind of cliche, but it’s build what people want. And the only way to figure out what people want is to talk to them and to get them to say, yeah, we want this. And as an entrepreneur, you you wear a lot of a lot of hats, but you’ve really got two jobs at the end of the day. The first one is make sure that whatever product you’re building, whatever ideas, make sure that people actually want it and have as much research done to show people want it. They’re going to pay this,, as much information you can have on that. Great. And again, the second job is just to keep it financed. If you have the first problem solved. Your your job of keeping the company financed has become a lot easier.

Ryan Atkinson: Yeah, absolutely., I want to ask as well, you talked about a little bit about events. What are like 2 or 3 events. People that are newer, newer to the space should consider going to.

Rory Brogan: I would say the battery show is the top one. That’s that’s where we really got our our feet wet initially was was showing up there, just walking the floor, talking to people, shaking hands. Yep., there’s a couple of other ones that go on. I think something like something like Rs can be good because you usually get a lot of big people on the floor and,, just be able to talk to them. You gotta be careful that it’s not just their like, sales guys that are out there to kind of really focus on what specifically are the engineering conferences where where are these people going to go? There’s a couple of different trade show conferences. I’m blanking on the exact acronyms are they stand for. But yeah, the battery show is where I would start. Honestly, if I were looking at the space, I’m see another good place., there’s an organization for anyone that’s that’s looking at starting up a company, especially in the EV space. I’d highly recommend looking into the game IC program. It’s a global automotive and mobility innovation competition., even if you’re not A entrepreneur actively right now in this space. It’s an organization that is really working hard to provide resources to aspiring entrepreneurs. It’s folks who who act as mentors anyway, to a lot of the startup community who are, at least in my opinion, usually willing to sit down and listen and say, hey, I hear you’re trying to build. I think it could be great. You need to talk to, I don’t know, Joe with X, Y, Z company. Yeah. You’ll be able to direct you on on where to go to. This is a special case for for anyone that’s a student. Use that student ID to reach out to anyone and just say, hey, I’m doing research on this, and I promise you, you will get a response. That’s something I wish I had done more often, but it’s a great way just to to start building early on is is just reaching out and saying, hey.

Ryan Atkinson: I honestly, I love that advice so much. When I started podcasting, just as a little side note here, to add on to that,, I was a senior in college, and when I was reaching out to, like people that probably should have been talking to me. I was I was like, hey, like, I’m a senior at the University of Iowa. Like, I always played the college card. It’s such a great card to play.

Rory Brogan: Yeah, it doesn’t matter which college you go to, by the way. It does. Not interested in that. I’ll I’ll get folks. I was,, SMU for my undergraduate and I did Georgetown for my, my postgraduate. But I’ll, I’ll get folks that reach out to me from all over the US who just say, hey, I’m a student, I’m looking to learn more about this, and I am always happy to have a conversation with someone,, who’s still in school. Just just getting familiar with the space. So please do use use that to your advantage.

Ryan Atkinson: Use that card and,, hammer that card home here., but let’s talk a little bit more about listeners who are interested in electric vehicles., and they want to actually make an EV purchase. What are some of the things that they should look for when making their EV purchases?

Rory Brogan: Comes down to a lot of the customer themselves., I think if you’re really looking at purchasing an EV, understanding what your specific needs are and what you’re really specifically looking to get out of that ETR, right? If you’re looking for a vehicle just to be your daily driver. Right. I’m in Arlington, Virginia. If you’re just looking for something to get around. Arlington, Virginia, something to get around, like the D.C. area,, you don’t need something that’s got 500 miles of range on it. Realistically, you’re going to be parking it at a charging station somewhere in town. There’s plenty of them. Or back at home and letting it charge. You can find cost effective small EVs. If you’re really looking for something that’s like, I’m going to be using this to go longer distances, right? Maybe you, Austin, might be a great example, right? You got into Dallas. You got to go from, I grew up in Colorado. So going from like even even Denver to Dallas, it would be something where you really need to have that real long range, and at that point you really have to look into, okay, how much time is it going to take to charge? And it’s all it’s all information. It’s very relevant, very readily available out there. And I don’t think there’s right now any one specific vehicle that I’d say like, this is it. This is the one you have to have. You have to do it., I think it’s a very personal personal, but I would really suggest looking at what your specific lifestyle requires. And if you don’t need to buy something that has 500 miles worth of battery range between charges, and maybe you don’t have to, you can save a lot of money doing that. The continually the biggest cost driver of a lot of these vehicles is the battery. And if you don’t need to have that much battery, great, you can buy a much cheaper vehicle and still get wonderful performance out of any of these.

Ryan Atkinson: I love it, that’s really good advice. Can you also share? So for people that are listening like okay, like I’m gonna, you know, look into buying this a little bit more, what are some of those companies that are like really exciting news right now within the EV space that people should look to buy. Of course, Tesla is out there, but are there any others that come to mind?

Rory Brogan: If you read this is my engineering geek out here. If you are really looking from a motor and just tech science perspective, I think there’s some really cool stuff., I’m very fortunate to know a couple of their engineers and to every now and then get to talk, even a high level, about just the technology that they’ve been able to put into their motor. It’s a remarkable, remarkable device they’ve been able to make. And so they certainly whenever I think of like an EV, that I like to follow just from a hey, this is cool. Lucid is always on the top of that list right now. The Tesla certainly continues to be the big one. Rivian seeing a little bit more uptick. Just from my own personal seeing a bunch around town. Polestar seems to be something that has picked up quite a bit, at least in the DMV area. I haven’t driven one, so I can’t personally attest to whether I like it or not. But from an engineering perspective, lucid continues to be a very, very high standard, at least in the motor side of what they’re what they’re creating.

Ryan Atkinson: Yeah, lucid. It’s a good looking car as well. I really like the design of the lucid car. It has that luxury feel to it that I really like about it.

Rory Brogan: Yeah. Oh it’s I have I, I’ve gotten to know a couple of their engineers and just talking to them how seeing how excited they get about like the new stuff they’re putting in is, is always just really, really cool.

Ryan Atkinson: I love that. Last question for you here. What tips would you have to current and future EV owners to maximize the performance, efficiency, and lifespan of their electric vehicles? Let’s,, geek out a little bit more on what,, what advice you would have.

Rory Brogan: Yeah. In terms of maximizing range and lifespan. I mean, these things are pretty long lifespan vehicles in the first place. The motors and the batteries that go into them, you know, that you see news articles every now and then.

Ryan Atkinson: Yeah.

Rory Brogan: Safety hazards. This is I’m a pretty strong believer. Those are very actually isolated cases. I think that it is a very high performance type of vehicle. I think that if you’re really looking at the range of your vehicle, trying to remember my train of thought was going with this, just having one of those brain farts here for a second. If you’re really looking at the range of your vehicle and kind of what you want to get out of it, I’m like, I’m totally blanking. My apologies on this. You’re good.

Ryan Atkinson: Hey, like I said, we’ll we’ll be able to edit all this out.

Rory Brogan: Cool, awesome.

Ryan Atkinson: Yeah, yeah, yeah. Anything that you want to add there or just. We can we can cancel it there as well. I would, I would just.

Rory Brogan: Cancel it there. Yeah. Perfect. My apologies I, I don’t know where my train of thought was going.

Ryan Atkinson: You’re good. That’s,, that’s why we can edit all this out, so no worries. I’ll,, close this out here with our last official question, and then we’ll do the outro here. So awesome. So if someone was listening to this Rory and they’re like, oh my gosh, Rory is awesome and I need to learn a little bit more about Toe Rev Motors. Where can they connect with you and check you out a little bit more?

Rory Brogan: Yeah. So we’ve certainly got our website super easy. It’s just a contact form on our website. You can fill in and then send it off to us. Takes something like five seconds to fill out., otherwise please feel free to reach out to me. I’m pretty active on LinkedIn., feel free to shoot me a DM. I do ask that there’s some level of personalization in there, just because I get a lot of these, and it makes my life a lot easier to weed through. If there’s something that says, hey, I hear you on the EV leaders podcast, I want to reach out. Awesome. Much easier for me to figure out, hey, this is something that we need to be in touch with.

Ryan Atkinson: I absolutely love that. And for those that want to learn more about Rory and Rev, be sure to visit their website at Toe Rev motors.com. That link will be below. And don’t forget to subscribe to the EV leaders for more episodes featuring experts in the EV and automotive industry. Until next time, drive safe and stay charged.