Tesla Test-drive program expands to Europe and Middle East

Tesla recently unveiled an advertisement that brings its self-serve test drive program to the spotlight. The simplicity and independence of the test drive process are highlighted in this 44-second advertisement, which was uploaded to Tesla’s Europe & Middle East account on X. Potential consumers can easily sample the Tesla automobiles without the typical dealership experience, Using digital tools instead of traditional showrooms with staffed interactions. Convenience and independence continue to be Tesla’s top priorities as it expands this initiative into new areas.

Test Driving Without Interaction

One notable feature of Tesla’s self-serve test drive program is its unconventional, hassle-free setup. Now, potential customers can test-drive Tesla vehicles without talking to anyone. Without the assistance of a dealership employee, customers can find, unlock, and drive for a predetermined amount of time using the Tesla app. This autonomy is consistent with Tesla’s brand philosophy, emphasizing user comfort and a flawless online experience.

How to Book a Tesla Self-Serve Test Drive

Tesla has made it easier to schedule a test drive. The Tesla website or mobile app, scheduling a self-serve test drive takes less than a minute. Following scheduling, drivers are paired with a Tesla advisor for any inquiries and receive a confirmation email outlining the specifics of their test drive. More clients can experience Tesla’s technology with few obstacles due to its ease of use and quick booking process.

Expanding Reach Through Remote Test Drive Locations

The self-serve test drive program was introduced by in the US to reach communities without Tesla stores or service facilities. The program is currently offered at more than 160 locations throughout Europe and the Middle East, including 17 in the United Kingdom. By providing opportunities to drive models such as the Model 3 sedan and Model Y crossover, the program serves a wide range of consumers and introduces EV test drives to areas previously unreached by conventional auto infrastructure.

A 30-Minute Drive to Experience Tesla

Participants find, unlock, and start the car using the Tesla app on the day of the test drive. Once inside, a tutorial is displayed on the touchscreen to assist drivers in customizing the vehicle’s settings. Through the app, Tesla offers direct communication with an advisor for additional assistance. Potential buyers can test out technologies like autopilot, acceleration, and in-car electronics during the 30-minute self-serve test drive. Drivers complete the process without making physical contact by returning the car to its initial location and locking it via the app after the test drive.

Tesla’s self-serve test drive program is an example of how it is reinventing the automotive experience. More people will be able to easily experience Tesla’s high-end EVs thanks to this advertising campaign, which highlights how easy and accessible its test drives are. This program increases Tesla’s market share and also introduces a novel approach to the automobile purchasing process.